Cadillac formed in 1902, named for Antoine Laumet de La Mothe Cadillac, the French explorer who founded Detroit in the 1700s. Cadillac was not originally a luxury marque, its earliest models were powered by a 10 hp, one-cylinder engine, not much different in concept from Ford’s earliest cars. By the 1920s, Cadillac had moved into the luxury market, trying to fight Packard ad Rolls Royce cars. For this reaon, they create a new 7.4 liter V16 engine.
Cadillac general manager Lawrence Fisher and GM’s stylist Harley Earl were largely responsible for the V16s styling. The customer could choose between 70 or so available bodies that were elaborately finished and all highly individualized in detail. Here you have some of them: